About Sportalm

Sportalm is one of the most successful internationally orientated fashion company from Austria with headquarter in Kitzbühel. For more than 40 years, it has been run as a family business by the Ehrlich family, since 1996 also with their own production facility in Bulgaria. 30 Sportalm shops & outlets and 1,400 retailers in 40 countries ensure that the success story continues to be written. In addition to the combination of authentic homeliness and innovation, the typical SPORTALM fashion is always characterized by a playful touch. Extraordinary details and feminine sportiness characterise each individual piece, paired with comfort and high quality, each fibre represents the sport-spirit of Kitzbühel. With three collections – fashion, traditional and ski (also for men) a broad spectrum is covered, however, never without sacrificing a certain glamour.